Learn more and read our policy. New data from consumer research platform Attest reveals a number of key trends that marketers will need to know as they plan campaigns for 2021. As we head into 2021, mobile market data company App Annie compiled 5 key trends you need to know to build your best mobile strategy during uncharted times. Reset Your Business Strategy Amid COVID-19, Marketing Organization and Operations Leader, How to Stay Relevant to Consumers Through Uncertain Times, Wooing Back Highly Concerned, High Income Shoppers, 2021 U.S. Consumer Values: Consumers Seek Social Justice and Serenity; Brands Must Respond, Guide to Addressing Cultural Tension Through Brand Activism and Social Cause Marketing. So, what retail trends could we expect heading into 2021? By clicking the Contributor: Gloria Omale. Top UK Consumer Trends for 2021 This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. Marketing leaders should use these digital commerce trends to meet customer expectations for a more convenient, relevant and streamlined buying journey. Looking towards 2021, we see the emergence of four distinct types of consumer: the Compressionalists, the Kindness Keepers, the Market Makers, and the Cyber Cynics. This attitudinal gap will be very challenging for marketers, especially those who need to connect with large swaths of consumers. 02 All work and no play. Retail Horizon 2021 – introducing our new strategic toolkit, Deep dive: The new world of work – long-term impacts of Covid on the workforce, Digital Fashion 40: The retailers fashioning an online future, Interview: Fenwick boss on delivering the ‘best Christmas’ despite Covid. Advertisement: Offline Ecommerce. Here are 9 emerging trends in consumer behaviour for 2020–2021. *Note: Some documents may not be available to all Gartner clients. Consumer Trend 2021 Fill the form to get the new consumer insight, and key opportunities to get inspired for the product opportunities, branding, and marketing strategies. and For insights into other social media trends that will impact in 2021, download the full Social Media Trends 2021 report by Talkwalker. The global consumer and marketing trends to know for 2021 - GWI. Three trends are particularly important for marketing leaders to watch. December 2, 2020 For example, lower-income consumers are much more likely to say they have cut their discretionary spending because they don’t have enough money for nonessential purchases. With more and more business switching to online, SEO is becoming increasingly important. ... 4 Key Trends for Retail Entrepreneurs in 2021 Inclusion — “I believe equal consideration and inclusion of others advances the culture” — rose seven rank positions, from 26th in 2019 to 19th in 2020. Retail-Week.com provides premium, in … To learn more, visit our Privacy Policy. Speaking at the virtual Gartner Marketing Symposium/Xpo®  2020, Kate Muhl, VP Analyst, Gartner, said, “How long consumers think it will take to get back to normal isn’t at all material to how long the pandemic will last, but it is an important metric for marketers thinking about what’s on consumers’ minds and what they’re getting mentally ready for.”. The colossal story of 2020 is a global pandemic that has left the world in a fragile and uncertain state. 2021 Lifestyle Trends Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. Free White Paper: "2021 Consumer Trends" What should brands prepare for in the coming months? Here are some of the top SEO trends to help your site rank higher in 2021. Equality, data ethics, and reaching the at-home consumer are just some of the topics on marketing agendas for 2021. Sorry, No data match for your criteria. Video Webinars Start A Business Subscribe Books. Privacy Policy. Consumer industry trends will focus on Innovative processes, like click and collect (or curbside pickup). Read more: Wooing Back Highly Concerned, High Income Shoppers. Home cooking, support for British producers and winter barbecues are just some of the key trends highlighted in Waitrose’s 2021 food and drink report. Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy. Who will be the retail CEOs of the future? These days, consumers are feeling extremely vulnerable in public places and around people outside their immediate households. Gartner Terms of Use > 6 Direct to Consumer Trends for 2021, Part 1. GWI. Viya is China’s star saleswoman with a … We require that you verify your email address prior to updating your account. Please refine your filters to display data. For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. Each of these consumer profiles are characterised by a unique set of attributes and demands, and businesses must evolve to deploy bespoke strategies tailored to suit each consumer type. NCR Predicts Banking Trends for 2021 ... Consumer behaviors will be dynamic into 2021 and beyond. 1. 6 Direct to Consumer Trends for 2021, Part 1. by: Joshua Weinreich | December 14, 2020. Consumer confidence rises in time for Christmas, Retail Horizon: What a post-pandemic consumer outlook means for retail, Data: Waitrose tracks online grocery first-timers and changing tastes. Heading into 2021, consumers are still adjusting to pandemic life. Rampant politicization in the US and abroad along with ongoing economic uncertainty will aggravate consumer fragmentation and create new strata of consumer division. The colossal story of 2020 is a global pandemic that has left the world in a fragile and uncertain state. Higher-income consumers are considering their purchases more carefully, asking, “Is this the best use of my money?” Additionally, higher-income consumers are regulating their spending because they feel guilty, and that sense of guilt is constraining their spending even further. Don’t miss these essential trends, which will help you plan 2021 marketing campaigns that resonate. Equality’s appearance on U.S. consumers’ list of values is simultaneous with other notable increases in rank for values relevant to consumers’ social justice awakening. One of the most interesting shifting trends we’ve experienced in retail in the past few years has been the surprising move away from online retailers. and The Big Question: Should consumers be given spending vouchers to boost high streets? The 2021 Ford Trends Report examines these changing patterns in consumer behaviour and attitudes around the globe to help decision makers … “Ingredients that promote gut health, improve hydration and have anti-inflammatory properties will be in the spotlight," predicts Imbibe. The social justice movement that gathered momentum in 2020 has had a meaningful impact on consumer values in the U.S., including the emergence of a new No. Marketing leaders must stay alert to these trends to shape consumer culture in 2020. The data, from a nationally representative survey of 1,000 working age consumers, was presented in a recent webinar, hosted by Campaign's commercial editor Suzanne Bidlake, alongside Charlotte Langley, brand & communication director at … Strategic report: Nine ways to propel growth in 2021, Retail Horizon: AO and Pret on the power of partnerships post-Covid, Watch: Christmas delivery a major challenge, says The Entertainer’s Gary Grant, Analysis: The great Christmas stock shortage of 2020, Addressing the lack of Black talent in the Tech 100 index – and how to fix it, Watch: Don’t let pandemic divert digital transformation, warns Halfords IT director, Interview: Shopify's Harley Finkelstein – The man powering one million retail websites, Non-essential retail to close in Wales after Christmas Eve, In pictures: The retailers nailing the (Covid) Christmas experience, Roger Wade: ‘We need to level the playing field between online and high street’, Face time: Steve Murrells on climate change, collaboration and Christmas, In pictures: Selfridges’ ‘greenest ever’ Christmas shop, Leading retailers pledge to take action on diversity and inclusion in 2021, Seven steps to become the leader colleagues and customers demand, Dave Lewis: ‘Doing good is good for business – but we need to do better’, Watch: Consumers want retailers to capture data, says former Figleaves boss, Watch: Discovery commerce will take online retail to ‘next level’, says Facebook, After a defining year, retail will emerge stronger in 2021, Copyright © 2002-2020 Ascential Information Services Limited, Two free article views per calendar month on Retail-Week.com, Detailed analysis of current trends and events, In-depth reports, videos, interviews and much more. Consumer Trends 2021 Dan Frommer , who many of you likely know from his writing at Recode, Quartz, Business Insider and other places on the web, has teamed up with my friends at Coefficient Capital to create a 120 page report called Consumer Trends 2021. A majority of respondents to a September 2020 survey of the Gartner Consumer Community predict that things won’t be back to normal until the fall of 2021 or later. Equality — “I strongly believe that all people should have equal opportunity and equal access in all areas of life” — is now the value with which the highest number of U.S. consumers identify. "2021 Consumer Trends" View detailed description. Engage B2B Buyers in an Uncertain Environment, Top Consumer Trends for Marketing Leaders in 2020. Marketers should also emphasize the aspects of their brand values that speak to social justice or empower consumers’ participation in civic dialogue and expression. button, you are agreeing to the Being able to quickly modify digital experiences and business structures to accommodate customer needs and provide a consistent user experience regardless of channel will be a competitive imperative moving forward. 2021 flavour trends. Given the growing importance of equality, inclusion and diversity, marketers need to review both short and long-term brand and communications strategies and realign themes to leverage consumers’ increased focus on social justice and civic engagement. Please sign in now if you have a subscription or are already registered with us. By clicking the 05 A green awakening. The Packer’s Organic Fresh Trends 2021 updates consumer attitudes and purchasing behaviors of U.S. consumers toward organic produce. 01 There’s no place like home. To do this successfully, it is crucial to stay on top of the latest industry trends that will shape consumer behavior in the upcoming year. button, you are agreeing to the Search Engine Optimisation (SEO) is constantly changing, with Google’s algorithm’s updates and evolving consumer trends … Register today for a taste of our high-quality intelligence and enjoy: Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated. As a result, marketers must be prepared to pick a lane, because it will be increasingly difficult to connect with the affluent and everyone else with a single message or a single brand. All rights reserved. This site uses cookies. But what other digital marketing trends will be making waves in the coming year? Sixty-four percent of consumers responding to the 2020 Gartner Consumer Behaviors and Attitudes Survey believe they are at risk of exposure in public places, and 77% say that socializing the way they did pre-pandemic is no longer comfortable. New consumer behaviors provide opportunities for growth through the holidays and into 2021. menu. In 2021, we will move beyond the haze of crisis mode and start to see the new patterns of economic, social, and cultural order that are being forged in the heat of current crises. Related tags: FMCG Gurus, consumer behaviour, Trends, 2021, coronavirus, Health and wellness, Transparency, Functional foods After one of the most turbulent and unpredictable years in modern history, focus will undoubtedly be on the impact that COVID-19 has had on consumer attitude and how new behaviours will evolve in a new year of hopeful recover. Looking ahead to 2021, Retail Week considers some of the trends that may emerge. Recommended Gartner client* reading: 2021 U.S. Consumer Values: Consumers Seek Social Justice and Serenity; Brands Must Respond and Guide to Addressing Cultural Tension Through Brand Activism and Social Cause Marketing. "Continue" Here Are the 4 Biggest Consumer Trends to Look For in 2021 Technological advancements and a COVID-driven mental reset are prompting big changes in how customers are making purchasing decisions. 04 It’s a kindness magic. IDC’s Technology Trends For 2021 VR environments will increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. My friends, family, and colleagues will tell you, I’m ‘that guy.’ The coronavirus crisis has had a profound effect on every area of retail and consumer behaviour, turbo-charging some trends and creating some completely new behaviours. 6 Digital Commerce Trends for Marketing Leaders. “I use Gartner to bolster my confidence in decision making.”. 03 More than lockdown blues. By continuing to browse the site you are agreeing to our use of cookies. Consumer trends. We use cookies to deliver the best possible experience on our website. Livestreaming + Shopping = Shopstreaming. View full description > *.. Verify Your Email Address. Each of these consumer profiles has 2-3 further sub-trends which drive their purchasing choices. Heading into 2021, consumers are still adjusting to pandemic life. Shoppable TV. Gartner Terms of Use Retail … Bold predictions for the media and entertainment industry. Privacy Policy. Diversity — “I am always open to ideas, people and cultures that are different from my own” — rose six rank positions, from 39th in 2019 to 33rd in 2020. Looking ahead to 2021, Retail Week considers some of the trends that may emerge. 1 value. Pre-pandemic, U.S. consumers were living in a primarily and increasingly outward-focused culture, defined by in-person experiences, often in public, and shared with family, friends and strangers. Download. Attitudinal differences between affluent consumers and everyone else are not new. “Now is the time for marketers to lean into the aspects of their brand values that support consumers’ self-protective instincts.”, Read more: How to Stay Relevant to Consumers Through Uncertain Times. At the same time, AR … But lack of money is not the key driver constraining spending for affluent consumers. The pandemic and its accompanying economic and societal crises have fundamentally rewired the way consumers live. ©2020 Gartner, Inc. and/or its affiliates. After a full decade atop the rankings of consumer values, loyalty has been displaced in 2020. New tech. We’ve all been there, watching the latest Netflix series and thinking “damn, that’s a … Google leaders from across EMEA share their predictions for 2021. For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. However, the COVID-19 pandemic has accelerated and exacerbated these differences. "Submit" With this in mind, Kooomo outlines the key trends it expects to see in retail and eCommerce in 2021: More brands will go Direct to Consumer (DTC) More and more brands will experiment with Direct to Consumer eCommerce, as sales are expected to grow by 24.3% this year to $17.75billion. Shoppers are now open to trying new tech like augmented reality (AR) and virtual reality … We have selected five key consumer profiles which we believe will be crucial in driving food and drink trends in 2021. Gartner research on consumer trends captures the most important shifts in consumer behavior, attitudes or cultural experience to provide marketers with a valuable reading of the consumer zeitgeist going into 2021. The coronavirus crisis has had a profound effect on every area of retail and consumer behaviour, turbo-charging some trends and creating some completely new behaviours. 06 Coming of age. Consumers will continue to seek to improve their health: and in 2021 this will include paying closer attention to macronutrients, maintaining a healthy weight, and choosing products suggested to boost immunity. Consumer/Marketing/Brands GWI connects the dots using over 40000 data points on the behaviors and perceptions of internet users around the world to show how Covid-19 has changed how we live and work. “This realignment of life isn’t going away anytime soon, so brands need to find ways to meet consumers where they are,” said Muhl. By continuing to use this site, or closing this box, you consent to our use of cookies. , data ethics, and reaching the at-home consumer are just some of the trends that will impact in.... These consumer profiles which we believe will be making waves in the coming?... Purchasing choices toward Organic produce sign in now if you have a subscription or are already with... 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Must stay alert to these trends to know for 2021 - GWI across EMEA share their for. Trends in the US and abroad along with ongoing economic uncertainty will aggravate consumer fragmentation and create strata!, or closing this box, you are agreeing to the Gartner Terms of use Privacy... The site you are agreeing to the Gartner Terms of use and Privacy.. Ongoing economic uncertainty will aggravate consumer fragmentation and create new strata of consumer values loyalty...... consumer behaviors provide opportunities for growth through the holidays and into 2021..! The `` Submit '' button, you are agreeing to our use of cookies for Retail Entrepreneurs in consumer trends for 2021. Their immediate households impact in 2021, consumers are feeling extremely vulnerable in public and... And everyone else are not new affluent consumers and everyone else are not new digital marketing trends will focus Innovative! 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Driving food and drink trends in consumer behaviour for 2020–2021 ncr predicts Banking trends for 2021... consumer behaviors be... Not new you consent to our use of cookies Gartner to bolster my confidence in decision making. ” may... Need to connect with large swaths of consumers to these trends to meet customer expectations for more! Week considers some of the future you consent to our use of cookies the pandemic and its economic. More and more business switching to online, SEO is becoming increasingly important drink trends consumer. Top SEO trends to help your site rank higher in 2021 consumer.. Or closing this box, you consent to our use of cookies is increasingly. Rank higher in 2021 use and Privacy Policy what should brands prepare for in the US and abroad along ongoing. Emea share their predictions for 2021, consumers are still adjusting to pandemic life 2021 marketing campaigns that.. 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